Today, hawkers Co. has sold millions of sunglasses with great profit margins, but its beginnings are significantly more modest. Getting the appropriate individuals into the mix was crucial to the company’s financial success. Leopoldo Alejandro Betancourt Lopez is a visionary investor who provided lots of ideas to Hawkers’ creators just in time. Learn more about how he became engaged with the brand and his strategies to propel it forward.
Beginning in Spain,
Hawkers Co. was founded by four friends in Spain who wanted to create their version of Craigslist. Though this initiative had some difficulties getting off the ground, it was eventually successful (primarily due to cash flow issues). Instead, the buddies achieved surprising success by selling a few pairs of California-purchased sunglasses. If they switched to retail sales, they could sell €60 million worth of stuff in only four years.
What Role Does Leopoldo Alejandro Betancourt Lopez Play?
The initial sunglasses that the buddies were selling were known as Knockarounds, and the brand was immediately successful. The buddies wanted to expand their reach as more money poured in, and they could only do so by spending more money. The books were thrown into disarray as a result of this. Even when they were selling more than they had in the past, they struggled to keep earnings.
The Social Media Revolution’s Success
Hawkers succeeded in a variety of areas, including marketing, and it’s renowned as an Instagram success story and a financial success story. This is because, in the mid-2010s, Leopoldo Alejandro Betancourt Lopez spotted an opportunity that few others did. Rather than relying on traditional (expensive) methods, Leopoldo Alejandro Betancourt Lopez investigated how social media may help spread the word with a higher return on investment.