In an article entitled “We are passionate about the art of great barbecue.”: Laura Rea Dickey”, The Dickey’s Restaurant CEO states that the restaurant has a strong sense of history, family and competition-style barbecue, where it’s all about the food. Laura tell folks about their story and explain to them who they are and what they’re been doing for 78 years, that brings an authenticity that doesn’t just attract folks to the brand, it’s also what them apart.”
Laura Rea Dickey has played an important role in the success of Dickey’s Barbecue Restaurant Inc. through her excellent marketing strategies that incorporate artificial intelligence. Her strategies have helped the company overcome the economic challenges brought about by the coronavirus pandemic. The franchise was started by Travis Dickey in 1941. Travis was assisted by his wife Ollie, who served sandwiches, potato chips, and beer while Travis was slow-smoking his meats.
Today, the franchise has hundreds of locations in the US and across the globe. While Travis Dickey made Dickey’s Barbecue Restaurant popular in the local area, his sons expanded the franchise by opening up multiple locations in the Dallas-Fort Worth area.
The business was passed down to Roland Dickey Jr., who made the franchise one of the fastest-rising barbecue restaurants in the country. He then brought his wife, Laura Rea, as a marketing consultant for the franchise. However, Laura proved to be a great asset for the restaurant franchise and soon became the Chief Information Officer. Due to the company’s exponential growth, Roland Dickey became the CEO of Dickey Capital group, and Laura Rea Dickey became the CEO of Dickey’s Barbecue Restaurants.
Laura Rea Dickey Net Worth notes that it is important to conduct market research and conform to the regional dishes of an area. For example, the company developed a cornbread recipe to serve with their barbecue in Iowa. The franchise developed a test, “Barbecue-U,” to help all new operators maintain homogeneity across every location of the Dickey’s Barbecue restaurant.
Laura Rea Dickey has tons of experience in the marketing sector and has used this experience to provide business solutions over the course of her career. Laura Rea Dickey has worked with notable companies and brands such as the American Heart Association and La Madeleine. She has also received numerous awards for her success with Dickey’s Barbecue Restaurants. Go to this page for more information.
Additional information about Laura Rea can be found on https://ceoworld.biz/2021/05/01/evolve-or-fail-ceo-laura-rea-dickey-on-the-mantra-that-helped-dickeys-barbecue-restaurants-thrive/